Top 10 Things I’ve Learned About People in Nearly 10 Years of Owning a Gym

Let’s cut the BS and get real. I’ve spent nearly a decade in the trenches with people trying to change their lives. Here’s what I’ve learned:

1️⃣ Most people quit before the pain sets in. They want the reward without the grind. Newsflash: you’ve gotta suffer to grow.

2️⃣ Excuses are louder than actions. "I’m too tired," "I’m too busy" — the list goes on. Your goals don’t care about your excuses. Neither do I.

3️⃣ Comfort is a killer. The moment someone gets a taste of progress, they relax. That’s when the slide backward begins. Stay hungry.

4️⃣ Accountability is rare. People don’t want to hear the truth. They want someone to pat them on the back while they stay stuck. Not here. We call it like it is.

5️⃣ Everyone wants a shortcut. "What’s the quick fix?" You want to change your body, your life? There is no quick fix. Get your mind right and put in the work.

6️⃣ The mind breaks before the body. People tap out in their heads long before their bodies give out. Train your mind, and your body will follow.

7️⃣ Consistency beats intensity. Flashy, one-time efforts don’t mean squat. Showing up every day, especially when it’s hard, is what moves the needle.

8️⃣ Most people don’t know their true potential. They settle for average because they’ve never been pushed to see what they’re really capable of. That’s where we come in.

9️⃣ A strong "why" separates the winners from the quitters. The ones who make it are fueled by something bigger than looking good. It’s about proving to themselves that they can do hard things.

🔟 Transformation isn’t just physical—it’s mental. You can drop weight, build muscle, or hit PRs, but the real transformation happens when you realize you’re in control of your life. That’s when you dominate.

If any of this makes you uncomfortable, good. Growth doesn’t happen in your comfort zone. It’s time to dig deeper, push harder, and stop making excuses.

Ready to take action? Our Fit Over 40 program is built for those ready to transform their health and reclaim their lives. Click here to learn more and start your journey today: https://go.teamimpactfit.com/fit-over-40

💥 It’s your time. Let’s get it.

— Matt